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8 years in the making and Humble Root has always adapted to changes in the ever-shifting cannabis industry through culture & innovation. As we stand on the cusp of 2024, we’re embarking on a rebranding journey that reflects our enduring commitment to our community, uniqueness, and a fresh perspective.
- Distinctive Identity in a Dynamic Market
Through various industry phases, we’ve remained resilient, consistently finding ways to distinguish ourselves. This rebrand is a strategic response to the evolving needs and expectations of our community. - The Pineapple: A Community Staple
It’s more than just a logo; it’s a part of our city’s fabric. A recognizable mark that ties us to the heart of our community. The iconic pineapple logo has become a staple in our community, a symbol synonymous with Humble Root. - Balancing Boldness and Discretion
There’s an essence of exclusivity, a sense of “if you know, you know.” It’s a fusion of being loud in our expression while maintaining the mystery that makes us unique. - Fresh Mindset for 2024
This rebrand is a declaration of our commitment to innovation, growth, and staying ahead of the curve. We want you to be a part of this exciting journey as we redefine what it means to be a pioneer in the cannabis industry.
HUMBLE ROOT’S MISSION
We strive to provide easy and accessible solutions that meet the needs of our communities. Humble Root is committed to offering affordable options that make our products and services accessible to all. Doing all of this while upholding rigorous quality standards, ensuring that our products are of the highest caliber. Moving into 2024, you can see how our mission has evolved: “To support our communities with convenient access to affordable, quality cannabis”.
Modern Logo Typeface
Say hello to a new logo typeface that exudes a modern and italic “movement” feel. It’s a visual representation of our dynamic approach in the ever-evolving industry. Couple that with our iconic pineapple now featuring thicker inside lines, adding a touch of boldness and refining its visual impact.
“Our mission statement, values, and mindset will serve as our guiding compass, shaping our decisions, actions, and investments. It will inspire us to strive for excellence, solve complex challenges, and create value for our community and team.” – Justin Jacinto, Chief Experience Officer
New Color Palette
We’ve embraced a fresh color palette that not only enhances our visual appeal but also fosters cohesion and contrast within our brand identity.
- Brunswick Green: Represent drive and our iconic Pineapple
- Asparagus Green: To show growth
- Jasmine Yellow: For warmth and comfort
- Light Pink: Displays a nurturing vibe
- Bright Pink: Shows compassion
- Carolina Blue: Clarity of thinking and trust
- Ultra Violet: Represents a connection to higher states of consciousness and homage to our home, Sacramento
PERSPECTIVE IS EVERYTHING
The iconic pineapple logo has become a staple in our community, a symbol synonymous with Humble Root. It’s more than just a logo; it’s a part of our city’s fabric. Walk through the streets. and you’re likely to encounter it, a recognizable mark that ties us to the heart of our community.
Revamped Perspective Camo
What began as a happy accident has evolved into a timeless staple within our brand identity.
This new iteration of the pattern marks a significant evolution, introducing a more uniform look while drawing inspiration from a different era. The infusion of this modern influence not only revitalizes our visual identity but also reflects our commitment to staying ahead of the curve in a rapidly changing industry.
At its core, this reimagined Perspective Camo isn’t just a visual upgrade; it’s a testament and a commitment to a more lively and spirited atmosphere in our lives and within the cannabis industry. When it comes down to it, we’re all big kids at heart, and this new pattern encapsulates that. It beckons us to embrace the joy and creativity that accompany a fresh perspective.